Mobilegeddon is the latest update of Google and this has been much talked about for a reason – its impact on the ranks of websites which are mobile friendly and on those which are not. It is a wave which affects many of the businesses that are run online and Google is on its way to make it 100% live in its data centers in due course of time.
What is Mobilegeddon?
Mobilegeddon is concerned with the rank a mobile friendly website has on search results and it goes on to clarify that those websites which are mobile friendly will rank higher on the search engine result pages.. As their keyword ranking increases, their rank also goes up. Other websites, which are not mobile friendly, go down in ranking and hence there will be a natural impact on their business owing to reduced visibility on SERPs.
Why should a website be mobile friendly?
Mobile friendly websites make reading on the mobile comfortable as the user wouldn’t have to zoom or scroll continuously while reading. The content would be in readable size and this provides a much better user experience. Also, mobile friendly websites are the need of the hour as many users employ smart phones or tablets to search for a specific business or service or product.
Google’s John Mueller confirmed this morning in a live hangout on Google+ at the 4:40 mark that the roll out has 100% begun and is actually completely live in some of the many Google data centers.
Here is what John Mueller said:
It’s definitely rolling out. I know in some of the data centers its already rolled out completely. So that is something where I think you will probably see that change over the course of a week, maybe a week and a half – something like that.
From the first day to the next day, I don’t think you’ll see a big change. But if you compare last week to next week, then you should see a big change.
And I’ve seen some blog posts out there have noticed it’s different, and tried to document the difference between the desktop results and new mobile results. So there are definitely people noticing it.
Impact of Mobilegeddon – An overview
It is felt that most of the sites which run businesses which have local dependence are sure to face the impact of Mobilegeddon. If their websites are not mobile friendly, the search results would be poor for their sites owing to low ranking on SERPs and their clientele could become less. The Google rank also would be impacted by the same. Similarly, desktop searches also would face a bit of impact through this Google update.
Tracking potential losers
No sites are reporting major hits yet, but by looking at the “Mobile-friendly” tag for the top domains in Mobile, we can start to piece together who might get hit by the update. Here are the top 20 domains (in our 10K data set) as of April 21st, along with the percent of their ranking URLs that are tagged as mobile-friendly:
- en.m.wikipedia.org — 96.3%
- www.amazon.com — 62.3%
- m.facebook.com — 100.0%
- m.yelp.com — 99.9%
- m.youtube.com — 27.8%
- twitter.com — 99.8%
- www.tripadvisor.com — 92.5%
- www.m.webmd.com — 100.0%
- mobile.walmart.com — 99.5%
- www.pinterest.com — 97.5%
- www.foodnetwork.com — 69.9%
- www.ebay.com — 97.7%
- www.mayoclinic.org — 100.0%
- m.allrecipes.com — 97.1%
- m.medlineplus.gov — 100.0%
- www.bestbuy.com — 90.2%
- www.overstock.com — 98.6%
- m.target.com — 41.4%
- www.zillow.com — 99.6%
- www.irs.gov — 0.0%
Interestingly, YouTube’s mobile site only shows as mobile-friendly about a quarter of the time in our data set – this will be a key case to watch. Note that Google could consider a site mobile-friendly without showing the “Mobile-friendly” tag, but it’s the simplest/best proxy we have right now.
(source – http://moz.com)
Impact of Mobilegeddon on educational websites
Online tutoring sites which are responsive to mobile searches and those employing cloud based technology could benefit a lot from this Google algorithm. Many of the sites make provision for students to avail their services through mobiles and tablets and thus prove beneficial for students during their exam preparation.
Tutor Pace is an online tutoring website that is 100% mobile friendly and provides its users with an extremely comfortable reading experience owing to its responsive design. It renders help to all students who access its services through their mobiles and tabs and aims at providing exclusive help for their doubts and queries with its easy infrastructure. It offers 24/7 help through live chat and Skype which are user friendly on mobiles and tabs.
Math queries pose threats at unwanted moments to students and if they are able to access solutions for all such things on their mobiles at any time, they couldn’t ask for anything better! Such hassle free moments are possible at anytime from anywhere through the mobile friendly site of Tutor Pace and it provides fabulous benefits for the students in their last minute revisions and exam prep time. The online Math tutors are accessible through their mobiles and passing even difficult exams in Math like Calculus or Algebra becomes a piece of cake! Students could avail tutoring services through their mobiles for other subjects like Science, English and Economics too from Tutor Pace.
When education has become a resourceful and smart process through small and local devices like tablets and smart phones, it is better to take the Google mobile friendly test and keep your website fit for keyword search and achieve a high Google rank. Tutor Pace’s website is mobile friendly and helps students study from anywhere and at anytime and it helps them improve scores through able technological support.